When I started as a press officer at a startup in January 2019, it was a leap in the dark.The expectations for external communications were high, and at the same time, there was nothing for me to build on. It was more like a field than a green field. I felt unprepared and ignorant.

It quickly became apparent that my prior experience in corporate groups, at medium-sized companies, as a freelancer, and as a lecturer was of little value to me. Startups tick differently; they are fast, expectations are high, and budgets and employees are scarce.

I started asking other colleagues from startups for advice. The response was overwhelming. This book is an attempt to pool the knowledge of much more experienced colleagues from the startup world to help all those jumping in at the deep end like me almost four years ago. Nonetheless, this book has much more meaning to me because it is a collaborative effort that I could never have produced alone. This is to say thank you – to all the co-authors who are now filling this book with content, and to my family for supporting me and always having my back. I love you.